Twitter Brand Engagement

I chose to reach out to Adidas, Starbucks, Chipotle, Victoria's Secret, and Netflix on twitter. The first brand I reached out to was Chipotle. I tweeted, "Ahh..I remember the first time I had chipotle, that was a good day." I added a gif to make my tweet stand out and it worked well. I quickly got a response from a brand representative saying "We're glad to hear". I was pleased that Chipotle responded to my tweet and this made me feel closer to the brand. I got the feeling that Chipotle really does care about their fans and their opinions. Then I moved on to Victorias Secret, Adidas, and Netflix. In my tweets to these brands I focused on complimenting and thanking the brands. I tweeted, "The VS store in London is honestly the best place ever. 4 floors of pure heaven." and "@netflix Thanks for always being there to keep me entertained." I tried a different approach when reaching out to Starbucks. I chose to ask them a question, "Why do almond and coconut milk cost extra?" Unfortunately, I did not receive a response from them. Perhaps this is because they did not have time to reply and they couldn't simply like or retweet the post as it wasn't a compliment like the others. After reaching out to these brands I have concluded that some brands may not actively reply to all of the tweets sent to them. Brands are also more likely to respond, like, or retweet if the tweet is bringing positive attention to the brand rather than negative. I've noticed when someone tweets something negative about a certain brand they may tweet back something as a counter-attack to their point that fans usually find laughable and can be redirected to positive attention. Brands want to demonstrate their popularity to the world and get people talking about them.