Writing into the Day

This advertisement is designed to demonstrate how the Lego products can be used in creative ways and encourage people to want to buy legos and create their own stories using them. The audience for this advertisement is parents who are able to buy legos for their children. The mode of this advertisement is visual. The media is digital advertisement. The style of this advertisement is eye-catching and focuses on the subjects with a large, bright red background. The color red evokes feelings of anger and love. The shadows give dimension and you can see Han Solo is looking at Leia as she walks away from him with an Ewok. If I were to remediate this I would make it into a Lego animation (similar to the Lego movies) This way it would give life to the characters to build a stronger appeal and sense of imagination. A video would allow for visuals, texts, and audios to make the advertisement more engaging and memorable.